Top 5 Social Networking Apps in Brazil Q4 2022: Unified Platform Performance

In the fourth quarter of 2022, the top 5 social networking apps in Brazil displayed notable trends in downloads, active users, and revenue on a unified platform. Here's a closer look at their performance, based on Sensor Tower data.

WhatsApp Messenger continued to dominate the market with impressive weekly downloads, starting at approximately 475K in late September and peaking at around 614K by the end of December. The app also maintained a robust user base, with weekly active users increasing from 104M to over 105M by the end of the quarter.

Facebook demonstrated strong performance with weekly downloads ranging from 533K to nearly 593K. Its weekly revenue fluctuated, peaking at approximately $32K in mid-December. Active users saw a slight decline, starting at 109M and ending the quarter at around 106.7M.

Telegram Messenger experienced growth in both downloads and revenue. Weekly downloads varied, reaching a high of 506K in late October. Revenue showed a steady increase, peaking at about $8.3K in mid-December. However, active users saw a slight decrease from 17M to 16.3M over the quarter.

Messenger saw consistent weekly downloads, averaging around 320K to 337K. Revenue remained relatively stable, with minor fluctuations, peaking at $284 in early December. Active users saw a gradual decline from 36.2M to 33.9M by the end of the quarter.

BeReal: Photos & Friends Daily had a notable decrease in weekly downloads, starting at 303K in late September and dropping to around 51K by the end of December. Despite the decline in downloads, the app maintained a stable active user base, fluctuating between 555K and 701K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.